Focus · Influence · Results · Execution
F.I.R.E. Starters is a leadership activation experience designed for purpose-driven professionals ready to stop managing their calling and start leading with it.
Four pillars. One framework. Built to show you exactly where you're strong, where you're leaking, and what to do next.
Clarity on your WHO, WHAT, and WHY. Leaders without focus lead everyone — including themselves — in circles. This pillar reveals whether you're leading with precision or noise.
Your ability to move people, shape culture, and create buy-in. Influence isn't about title — it's about trust. This pillar measures how far your voice actually travels.
Are you producing outcomes that match your level of effort? This pillar exposes the gap between activity and achievement — and shows you the fastest way to close it.
Strategy without execution is just conversation. This pillar evaluates how well you convert vision into action, consistently, under pressure, when it counts most.
You don't need a corner office. You need clarity. If any of these hit, you're in the right place.
F.I.R.E. Starters isn't a conference. It's an activation. Here's what that means for you.
A proprietary assessment that scores you across all four pillars and reveals your Leadership Archetype — so you know exactly how you're wired to lead.
A WHO-WHAT-WHY Leadership Clarity framework session that eliminates confusion and gives you one clear direction for your next 90 days.
Biblical strategy meets business execution. You'll leave with a God-aligned plan — not just a good one — for the next season of your leadership.
You'll be in the room with other leaders who are serious about growth. The conversations before and after the sessions are often as valuable as the sessions themselves.
You won't leave with just inspiration. You'll have a written action plan with specific next steps tied to your F.I.R.E. results and your unique leadership context.
30+ years of leadership experience across corporate, ministry, and entrepreneurship — condensed into targeted coaching moments designed for your specific situation.
These aren't paid testimonials. These are people who showed up, did the work, and came out different on the other side.
We played The Leadership Game and it was such a wonderful team experience. It was fun, rewarding and helped our team share and communicate with open and honest conversations. Eric was genuine in his facilitation — he knew the right time to ask the tough questions. His caring and passionate personality showed us he truly wanted our organization to grow and succeed.
Katie Carter
Executive Director, Susan G. Komen® Columbus
My team at Cardinal Health had two sessions with Eric Watts and both were extremely beneficial. The sessions were very interactive and Eric did a great job sharing leadership insights and getting the team to open up. I received glowing reviews from my team afterwards — the only constructive feedback was they wished the sessions lasted longer!
Cheryl Hume
Director, Inventory Management, Cardinal Health
Eric is a true professional and an amazing facilitator who energized our class and brought his best each night. His talent and more importantly his heart were apparent throughout the entire experience — and I walked away a better person as a result of his influence. I'd be the first to sign up for another class led by Eric.
Carson Woods
Senior Director of Development, Purdue University College of Engineering
I NEVER reach out to event speakers following a marketing event — I normally just attend to network. But I wanted you to know I took a lot from what you talked about, thought you did an excellent job, and will refer my clients to you in the future. Just wanting to give credit where credit is deserved.
Gary Noecker
Business Leader, Columbus, OH
Eric inspired and motivated our very diverse class — from someone at the beginning of their career to seasoned leaders and those starting second careers. He led us through self-assessments, inspired us to create visions and goals, and provided positive, constructive feedback all along the journey. His expert guidance helped me take that next big step.
Bernadette Laughlin
Due Process Coordinator, Ohio Department of Education
By July 2021 I signed a commercial lease. On January 22, 2022, we celebrated the official grand opening of Cocoplum Luxe Clothier. I wish I could say I did this on my own — but there is absolutely no way. It was all God. As this new adventure begins, I lean on my relationship with Eric for spiritual support. I am beyond blessed to have met him.
Ruthie Thomas
Owner, Cocoplum Luxe Clothier
I'm Eric J. Watts, Sr. — Leadership Strategist, creator of the F.I.R.E. Starters process, and someone who has spent 30+ years in the trenches of leadership across corporate boardrooms, faith communities, and entrepreneurial ventures.
I spent 15+ years at Citi and JPMorgan learning what separates leaders who get results from those who just hold titles. I left the corporate world to take everything I learned and give it to leaders who need it most — the ones God is calling to something bigger than their current context.
My work blends strategic consulting with prophetic insight. I call it the combination that changes everything — because strategy without spirit runs dry, and spirit without strategy stays stuck.
Start with a free assessment. Discover your score, your archetype, and your next move — in under 10 minutes.